Traditional SEO tools tell you how you rank on Google. Grow Hero is the GEO tool (generative engine optimization) that tells you whether AI assistants can find, understand and recommend you, and exactly how to fix it.
Grow Hero
SEMrush
Ahrefs
Otterly.AI
Profound
Main focus
AI visibility
Traditional SEO
Traditional SEO
AI search monitoring
AI visibility
Built for
Businesses & agencies
SEO pros & enterprise
SEO professionals
Marketing teams
Enterprise brands
Tracks your mentions in AI answers
✓
Partial
Partial
✓
✓
Checks every major AI engine
✓
Partial
Partial
Partial
✓
Live AI-crawler access test
✓
–
–
–
–
On-site AI-readiness audit with fixes
✓
SEO only
SEO only
–
Partial
Plain-English fixes, no developer
✓
–
–
–
–
Applies the fixes for you
✓
–
–
–
–
Agency white-label & lead capture
✓
Partial
–
Partial
–
Free plan, no card needed
✓
Trial
–
Trial
–
Starting price
Free, then $39/mo
$$$
$$$
$$
Enterprise
Comparison based on publicly available information, November 2026. Competitor names are trademarks of their respective owners. Features and pricing change often, so please check each provider’s own site for the latest.
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